![TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds. TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds.](https://external-preview.redd.it/jRtyqeAGwwxBwK5SwRzRbVF5EWbtYecjKZsfGbZ9ZLY.jpg?auto=webp&s=ec8c7e5d6c205edae217f3c5f9900d80a074f8d7)
TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds.
![Daniel Murray on X: "In the mid-1940s, only 10% of engagement rings had a diamond. By the end of the 20th century, more than 80% of rings had a diamond. How? In Daniel Murray on X: "In the mid-1940s, only 10% of engagement rings had a diamond. By the end of the 20th century, more than 80% of rings had a diamond. How? In](https://pbs.twimg.com/media/FbQM7nWWAAEGbdL.jpg)
Daniel Murray on X: "In the mid-1940s, only 10% of engagement rings had a diamond. By the end of the 20th century, more than 80% of rings had a diamond. How? In
![New De Beers engagement ring is named Old Bond Street after the iconic jewellery hotspot in London | The Jewellery Editor New De Beers engagement ring is named Old Bond Street after the iconic jewellery hotspot in London | The Jewellery Editor](https://www.thejewelleryeditor.com/media/images_thumbnails/filer_public_thumbnails/old/56657/De%20Beers_Old%20Bond%20Street%20collection_round%20solitaire%20ring%20channel%20set%20with%20pave%20diamonds_top%20view.jpg__1536x0_q75_crop-scale_subsampling-2_upscale-false.jpg)